Early in your careers you often spend time trying to figure out exactly what your style is. You play with different looks, editing techniques, types of clients. And, that’s okay. You probably spent just as much time trying to do the same with any endeavor of yours (college, work, etc.). But, how do you make sure you find clients that match your style?
Start by honing in what you like. If you love a crisp, colorful photo, and your house is filled with sleek, modern details. And, you often frequent boutiques on the hunt for the perfect color blocked shift dress, there’s your style right there. Own it!
Once you’ve owned it, make sure your branding and collateral match that look and feel. If you love wearing bright, bold colors, but your branding is soft and romantic – there’s a bit of a disconnect. When you hand someone a business card, it should be a natural extension of your style (keyword here is natural).
And, finally, remember that point I made in the first paragraph? Find clients that match your style (not the other way around). Instead of spending time trying to fit some mold so you can book clients, be yourself. Let your work (and personal style) shine through. Because at the end of the day, your clients should like you for who you are and the quality of your work.
Stop trying to shoot or style like other vendors, and find what makes you unique and own it. After all, a client is booking you for you, not you because you’re like someone else.
Brit Stewart is the editor of the Landlocked Bride, a modern wedding blog dedicated to Midwest and Mountain West couples. She is also the owner of Brit Stewart Weddings, a wedding design and styling boutique in Denver, CO.