I was having a deep conversation with my husband over dinner the other night and we got to thinking about ideal clients. It was a chat that sort of a piggy-backed off of my post from a few weeks ago, and it led to a monumental point.
We want clients just like us.
You know, a client who could be our best friend in real life. Someone who shares the same values and ideals. Someone who laughs at the same jokes as you. And, someone who shares a similar style.
Why? Because, when you think about it, your business should be a 100% true reflection of who you are. 100% authentic. And, when that happens, clients, who are just like you, are drawn to the work you’re doing. They are drawn to your mission.
So, the moral of the story is to not pick a client who is nothing like you. That is, unless you are trying to change who you are. If you’re not a flashy person, who has any desire to plan a platinum wedding, then don’t try to the planner who plans platinum weddings. If you’re a tattoo-loving, neon color fanatic – find clients who like (or are okay with tattoos), and sport color from head to toe.
The more and more you grow your business, the more and more you should realize that you have to be authentic – to who you are and who your ideal client is.
Image Source: The Willinghams Photography
Brit Stewart is the editor of the Landlocked Bride, a modern wedding blog dedicated to Midwest and Mountain West couples. She is also the owner of Brit Stewart Weddings, a wedding design and styling boutique in Denver, CO.