Did you know that people tend to read a lot slower on a screen? Even those of us who have pretty much grown up in front of a screen have a harder time reading from a computer vs. a book.
So, as you begin to develop your blogging (and social media) voice, keep that stat in mind when you write. Some of you may have a journalism background, which is an awesome thing, but writing on the web and writing for print are two different things. And, you have to cater your message accordingly. So, how do you do that?
1. Stay on topic.
It’s easy to trail on to another topic when writing a blog post. But remember what you’re writing about. Don’t lose site of the purpose of your post.
2. Be brief.
I know – it’s not always easy to be straight to the point. But, you need to. Otherwise you’ll lose your readers 5 seconds in (honestly). “Trim the fat,” so to speak, by really focusing on what the importance of your post is, and clear the fluff. Being brief goes hand-in-hand with tip number one.
3. Use Bullets and lists.
This post is a great example. Not every post needs to be full of paragraphs. When appropriate, break your post down into easy and digestible pieces. Using bulleted lists is one of the easiest ways to do that.
4. Balance photos and copy.
If you know you’re going to have a photo-heavy post, scale back on the copy. And, if you’re going to have a copy-heavy post, only interject one or two photos. Create a balance that is pleasing to the eye (and the mind).
5. Limit posts to only a couple of paragraphs (or 400 words or less).
Remember, the more your write, the more you’ll lose your readers. So, keep them engaged by reeling them in and dishing the goods quickly.
Image Source: Felix Triller